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Marketing and advertisment in the entertainment idustry
Svoboda, Matěj ; Vlček, Josef (advisor) ; Loužek, Marek (referee)
This bachelor thesis focuses on marketing and advertisement in entertainment industry. In theoretical part the work initially outlines basic marketing knowledge and after that attends to the theory of advertisement. In analytical part the work introduces marketing in entertainment industry on the example of movie industry. It examines movie success criteria, and afterwards analyzes, which factors affect the success of the movies. Finally, this work researches advertisement in movie industry.
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Film Industry and the Federalization of Czechoslovakia
Fořt, Ferdinand ; Klimeš, Ivan (advisor) ; Czesany Dvořáková, Tereza (referee)
The main aim of this bachelor's thesis is to explore and describe changes in Czechoslovak film industry resulting from federalization of Czechoslovakia, which was implemented by Constitutional Act no. 143/1968 Col. On Czechoslovak Federation, effective from 1st January 1969. In its first part the thesis deals with general political atmosphere of fault year 1968 and with particular steps, which had led to the federalization. The second and the most essential section explores the process of separation of film industry on federal principles. The author takes into account legal acts, which implemented this separation and economical side of the separation as well as proposed measures, which were not put into practice and also partial matters connected with federalization such as level of integration of film distribution and foreign affairs. The third part focuses on federal division of Union of Czechoslovak Film and Television Artists, which was however shortly after cancelled by the new political power that had risen after occupation in August 1968. The last section presents brief excursion into the situation and organization changes (not only) in cinematography at the outset of so-called normalization.
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From Scribe to Ministerial Counsellor: The Involvement of Jiří Mařánek in the Cinematography of the Forties and Fifties
Kupková, Marika ; Klimeš, Ivan (advisor) ; Skopal, P. (referee) ; Heczková, Libuše (referee)
1 Abstract The thesis focuses on the involvement of Jiří Mařánek in the management of the Film Department of the Ministry of Information during the years 1945 - 1948. His ministe- rial engagement is related to the contemporary strengthening of the importance of literary preparation of the film and to the associated state dramaturgical supervision. Jiří Mařánek belongs to the circle of writers connected on one hand through their affiliation with the interwar avant-garde movements, on the other hand by their postwar involve- ment in the power apparatus that ended by the political and economic changes in the late forties and fifties. His professional fate speaks about the changes of cultural policy of the state, about the institutional development of the cinema and about the relations between literary and cinematic arts. It is a testimonial of what a successful professional career meant for a man of letters and what relationship it had to the cinema. We follow therefore a relatively brief but breakthrough episode of a writer and retired officer in the position of the Ministerial Counsellor, and we try to place its course and causes into a complex network of historical and social contexts and personal motivation. Focusing on this personality unburdened neither by a historical uniqueness, fundamental role of...
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Economic analysis of Czechoslovak New Wave in the Film industry in historical and political context of the 1960s
Sochor, Vojtěch ; Doležalová, Antonie (advisor) ; Cahlík, Tomáš (referee)
The goal of the thesis is to compare the profitability of Czechoslovak New Wave movies with the rest of the movies made in 1960s in Czechoslovakia. The comparison uses statistical tests and visualising using boxplots. The comparison consists of three steps; the comparison of gains, the comparison of production costs and the comparison of attendance. The comparison of production costs is supplemented by comparison of the exterior filming typical for Czechoslovak New Wave and by regression model showing which factors had influence on production costs. Among the factors are exterior filming, atelier filming, whole production time and the model contains also dummies: film color, film format and whether the movie is Czechoslovak New Wave movie or not. This analysis is put into Czechoslovak political and economic background since 1945 to 1970. The thesis briefly describes the Czechoslovak New Wave movement and describes the development of Czechoslovak film industry since 1945 to 1970 and its indicators such as number of cinemas and seats, attendance and number of produced movies. 1
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Národné preferencie a filmový priemysel
Paločková, Alžbeta
The film industry is one of the creative industries and is often referred to as cultural economy. The filmmakers are trying to maximize their profits and attract as many consumers as possible. One of the most important indicators for producers are box office sales of cinema tickets. The thesis examines national film preferences in Europe, based on these revenues. The aim is to reveal how feature film genre preferences differ among countries in the European Union. The first part of the thesis focuses on the theoretical background and setting the issue in the context of economics. It is followed by construction of data-set, which is then examined by regression analysis. The dependent variable is represented by box office sales. Finally, the results of the analysis are interpreted and explained.
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International co-production of debut films
Michálek Květová, Kristýna ; KOPECKÁ, Anna (advisor) ; Macola, Jan (referee)
The aim of the thesis is to analyse the European film industry, namely the sphere of the debut films in the international co-productions. The thesis
examines the influence of co-productions on development but also on
distribution of first features. The thesis points at the current trends which are arising at the European film market nowadays. One of them is the phenomena of the film industry and the networking activities designed for the film
professionals. By this we mean various platforms: workshops which are created for the script development but also the consequent co-production markets and forums, which involves pitchings of the projects at the stage of
financing. The rules and specifics of the co-production financing system are
also one of the major topic. The subject of the thesis is viewed from the point of view of a debut producer,
and the base of the thesis are mostly interviews with several European producers of successful debut films from last several years.
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From Scribe to Ministerial Counsellor: The Involvement of Jiří Mařánek in the Cinematography of the Forties and Fifties
Kupková, Marika ; Klimeš, Ivan (advisor) ; Skopal, P. (referee) ; Heczková, Libuše (referee)
1 Abstract The thesis focuses on the involvement of Jiří Mařánek in the management of the Film Department of the Ministry of Information during the years 1945 - 1948. His ministe- rial engagement is related to the contemporary strengthening of the importance of literary preparation of the film and to the associated state dramaturgical supervision. Jiří Mařánek belongs to the circle of writers connected on one hand through their affiliation with the interwar avant-garde movements, on the other hand by their postwar involve- ment in the power apparatus that ended by the political and economic changes in the late forties and fifties. His professional fate speaks about the changes of cultural policy of the state, about the institutional development of the cinema and about the relations between literary and cinematic arts. It is a testimonial of what a successful professional career meant for a man of letters and what relationship it had to the cinema. We follow therefore a relatively brief but breakthrough episode of a writer and retired officer in the position of the Ministerial Counsellor, and we try to place its course and causes into a complex network of historical and social contexts and personal motivation. Focusing on this personality unburdened neither by a historical uniqueness, fundamental role of...
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Short film distribution in theaters
Ptáčková, Petra ; DANIELIS, Aleš (advisor) ; Horák, Petr (referee)
Diploma thesis is focused on field of short film distribution. It describes examples of successful distribution models in other european countries, principle of pre-films (using shorts before the main screening in cinemas) and creating block of short films. The thesis shows contemporary situation in czech surroundings and tries to find similar mechanism possibilities.
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ARTE - Analysis from the perspective of corporate structure and model portability to the CEE region
Novák, Marek ; MATHÉ, Ivo (advisor) ; VLACH, Jiří (referee)
ARTE TV station is a unique project in the area of European audiovisual landscape, in many perspectives, and reflects its basis in many ways. It is an important player in the area of international co-productions, it is a hallmark of European arthouse cinema in the best sense of the word and its participation in audiovisual productions is available also for Czech producers. Therefore I would like to focus and analyse on the ARTE phenomenon, especially on the corporate and functional structure, business model and from historical and political view, followed by a producer's perspective (ARTE participation in co-productions) and end in an essay on the possibilities of transferring the ARTE model into the area of Central/Eastern Europe.
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